Measurable strategies. Not marketing theater.
Marketing executive leadership for growth-stage healthtech.
Led by an IPO-experienced Chief Marketing and Communications Officer who has led companies through scale, scrutiny, and market inflection points.
Why Alpenglow Summit
Growth-stage healthcare technology companies hire Alpenglow Summit at the inflection points where the marketing function has outgrown what is in place: brand and narrative development when feature parity no longer differentiates; enterprise go-to-market design and revenue alignment during scale; strategic marketing leadership as the bridge between a departing (or first-time) CMO and the next full-time hire; preparation for IPO, acquisition, or other liquidity event; and the revenue-operations friction that surfaces as ‘marketing isn’t working’ when the underlying issue lives elsewhere.
Operator pedigree at IPO scale
Marketing leadership through a NASDAQ public offering; revenue scaled from $43M to $295M; fourteen acquisitions integrated across the pre- and post-IPO arc. The work is operator-accountable; not advisory, not bench-rotation.
Healthcare-technology native fluency
Buying committees in healthcare technology are not B2B buyers in general; they are clinical, IT, finance, compliance, and operations seated at the same table. Messaging, infrastructure, and pipeline mechanics built specifically for that committee; not retrofitted from adjacent verticals.
The integrated operating stack (narrative + infrastructure + cadence)
Most fractional engagements ship one piece (strategy, or execution, or reporting); Alpenglow Summit builds three layers as one system designed to compound because they are built together. Executive-grade marketing leadership delivered as an operating system; not bench depth sold at hours bought.
Extraordinary
“Tarah is an extraordinary leader and colleague. She has deep domain expertise in marketing and communications. I value her perspectives as data-informed and deeply thought through. Any organization navigating a critical growth inflection point would be fortunate to have her in their corner. She is also an incredible human being, caring, kind, thoughtful, and good to her core. I recommend her without reservation.”
Dan Burton, former CEO Health Catalyst
Invaluable Executive Partner
“Tarah doesn’t just speak marketing – she understands how marketing can drive revenue. She built pipeline from the ground up and delivered strong mid-funnel conversion, but what stood out most was her rigor around spend. She consistently evaluated every expense against its expected business return, with the discipline you’d expect from a finance partner. This allowed her to make decisions that marketing leaders often defer to finance. That level of ownership made her an invaluable executive partner across functions”
Hsian Winter, Chief Financial Officer
Finally, A Marketing Strategy That Fits on One Page (And Actually Drives Revenue)
Stop drowning in 100-page strategy decks that collect dust.
Most marketing strategies fail because they’re too complex to execute. PowerPoints pile up. Priorities multiply. Teams get lost in tactics without clear direction.
Your marketing strategy should fit on one page and connect directly to revenue. This free template forces clarity on what matters, who owns it, and how you’ll measure it. Complete it with your team in under 60 minutes.