Measurable strategies. Not marketing theater.
Marketing with intent.
Not activity without answers.
Led by an experienced Chief Marketing and Communications Officer who has led companies through scale, scrutiny, and market inflection points.
WHEN I HELP
The inflection point
- Brand & narrative development for companies needing to stand out beyond feature parity
- Enterprise GTM design and revenue alignment during scale
- Marketing leadership gap providing strategic direction while companies hire their full-time CMO
- Preparing for IPO, acquisition, or other liquidity events
- Rev ops friction showing up as “marketing isn’t working”
WHAT I DO
From growth stage to market leader
I help healthcare tech companies stop competing on features and start standing out.
I build the marketing infrastructure that connects positioning to pipeline.
Positioning. Process. Metrics. Alignment.
Not activity reports. Not marketing theater.
HOW I WORK
engagement models
- Fractional CMO (strategic leadership + execution oversight)
- Interim CMO during transition
- Strategic Projects (focused engagements for specific needs)
- Workshops and Training
Extraordinary
“Tarah is an extraordinary leader and colleague. She has deep domain expertise in marketing and communications. I value her perspectives as data-informed and deeply thought through. Any organization navigating a critical growth inflection point would be fortunate to have her in their corner. She is also an incredible human being, caring, kind, thoughtful, and good to her core. I recommend her without reservation.”
Dan Burton, former CEO Health Catalyst
True Revenue Partner
“Tarah is the marketing counterpart every CRO hopes for but rarely gets. She came in with a clear point of view on pipeline quality, not just volume, and her work directly accelerated our sales cycles; deals moved faster when marketing had already done the positioning work upstream. She operated as a true revenue partner, not a separate function, and that alignment made the whole go-to-market motion more effective.”
Chris Rynders, Chief Revenue Officer
The Alpenglow Approach
Every engagement is built on three principles:
Capability, Not Dependency.
We build systems, processes, and frameworks your team owns after the engagement ends. The goal is to make your organization stronger; not to create a permanent consulting line item.
Practitioner, Not Theorist.
I’ve led marketing through a NASDAQ IPO, scaled revenue from $43M to $295M, and built $75M+ in pipeline in six months. This isn’t advice from the sidelines; it’s pattern recognition from the arena.
Day-One Impact.
No 12-month ramp. Proven playbooks adapted to your situation and deployed immediately; because your inflection point won’t wait.
Finally, A Marketing Strategy That Fits on One Page (And Actually Drives Revenue)
Stop drowning in 100-page strategy decks that collect dust.
Most marketing strategies fail because they’re too complex to execute. PowerPoints pile up. Priorities multiply. Teams get lost in tactics without clear direction.
Your marketing strategy should fit on one page and connect directly to revenue. This free template forces clarity on what matters, who owns it, and how you’ll measure it. Complete it with your team in under 60 minutes.