Measurable strategies, not marketing theater
Services & Offerings
Your company has hit an inflection point. The marketing that got you here; the patchwork agencies, the junior hires, the campaigns that can’t prove ROI; can’t get you to the next milestone. I build the marketing infrastructure that connects positioning to pipeline.
Fractional CMO
Senior marketing leadership embedded in your executive team; without the $400K+ commitment of a full-time hire. I operate as part of your leadership team: setting strategy, aligning functions, and ensuring every dollar connects to revenue outcomes. When I leave, you’re stronger; not dependent.
- Strategic planning and execution oversight
- Board and investor communications
- Sales-marketing alignment and attribution
- Team mentorship and development
- Marketing operations optimization
Typical engagement: 6-month minimum retainer
Strategic Advisory
CMO-level guidance for companies that already have a marketing leader but need a strategic sparring partner. Expect course corrections, executive air cover, and the pattern recognition that comes from scaling through IPOs, board scrutiny, and enterprise sales cycles.
- Periodic strategic diagnostics
- Pipeline and positioning reviews
- Executive coaching for marketing leaders
Retainer-based; scoped to your cadence
Project-Based Engagements
Defined scope, defined outcomes, defined timeline. Senior strategic leadership applied to a specific initiative; not a PDF that collects dust on a shared drive.
- Stakeholder Narrative Development
- Go-to-Market Design (ICP, positioning, sales enablement, launch)
- Strategic Project Management
- Enterprise Partnership Communications
- Annual Conference Strategy and Content
Scoped per engagement
Workshops & Training
Targeted capability transfer that elevates your marketing team from tactical executors to strategic thinkers. Every session is built around your company’s actual challenges; not generic case studies.
- Strategic planning frameworks
- Executive communication and board readiness
- Data-driven decision making
- Sales-marketing alignment
- Messaging and positioning
The objective is permanent capability; not a motivational afternoon that fades by Monday.
“Tarah is the marketing counterpart every CRO hopes for but rarely gets. She came in with a clear point of view on pipeline quality, not just volume, and her work directly accelerated our sales cycles; deals moved faster when marketing had already done the positioning work upstream. She operated as a true revenue partner, not a separate function, and that alignment made the whole go-to-market motion more effective.”
Chris Rynders
/
Chief Revenue Officer
