ASCEND WITH CONFIDENCE: how we work together
Services & Offerings
We work primarily with growth-stage healthcare technology companies ($20M to $500M revenue) at inflection points; Series C through pre-IPO, acquisition, or scale. Our frameworks are also proven in adjacent B2B verticals.
Fractional CMO
Senior marketing leadership embedded in your executive team; without the $400K+ commitment of a full-time hire. This retainer engagement provides strategic direction, board and investor communications, team mentorship, and marketing operations optimization for healthcare technology companies (and select B2B organizations) at growth inflection points. I operate as part of your leadership team: setting strategy, aligning sales and marketing, building attribution infrastructure, and ensuring every dollar spent connects to revenue outcomes. The goal is to build capabilities your team owns after the engagement ends; not dependencies that leave when I do. This is CMO-level ownership, not advisory from the sidelines.
Strategic Advisory
CMO-level guidance without full operational integration. This retainer engagement is built for healthcare technology companies (and select B2B organizations) that have a marketing leader in place but need a strategic sparring partner; someone who’s navigated IPOs, board scrutiny, and enterprise sales cycles firsthand. Expect periodic course corrections, executive air cover, pipeline and positioning diagnostics, and the kind of pattern recognition that only comes from scaling a function through multiple inflection points. I strengthen your existing leadership rather than replacing it.
Project-Based Engagements
Defined scope, defined outcomes, defined timeline. Project-based engagements are for healthcare technology companies (and adjacent B2B organizations) that need senior strategic leadership applied to a specific initiative rather than an ongoing retainer. This includes offerings such as Stakeholder Narrative Development, Strategic Project Management, Enterprise Partnership Communications, Annual Conference Strategy & Content Development, and Go-to-Market Excellence (ICP definition, positioning, sales enablement, channel strategy, launch planning). Each engagement is scoped to deliver measurable results; not a PDF that collects dust on a shared drive.
Workshops & Training
Targeted skill development that elevates your marketing team from tactical executors to strategic thinkers. These sessions are designed for healthcare technology and B2B marketing teams that need to level up in specific areas: strategic planning, executive communication, data-driven decision making, sales-marketing alignment, or messaging and positioning. Every workshop is built around your company’s actual challenges (not generic case studies) and leaves your team with frameworks they can apply immediately. The objective is permanent capability transfer; not a motivational afternoon that fades by Monday.
I can attest to [Tarah’s] enthusiasm for the communication/marketing and public relations discipline. She is a bright, focused, and driven individual. Without a doubt, she will add depth, strategy, variety and insight to your company.
VP, Marketing & Corporate Communications
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Publicly traded company
